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In 1999, Petra Strand opened a little boutique in London’s Soho to share skin-loving essentials that made beauty effortless - minimum effort, maximum glow.

It all started with a simple dream: creating products that make you look as good as you feel, always bringing out the best version of you! Glow Tonic was born from that vision, and thanks to you, it’s become a global favourite.

Before she was a founder, Petra Strand was a professional makeup artist and a busy mother of four. She created Pixi because she couldn’t find what she needed: high-performance, foolproof, skin-loving essentials that saved time without sacrificing care.

Every formula is developed with precision and a professional’s expertise, ensuring performance, purity and purpose in every drop. This is what makes Pixi different: it’s not just a brand, it’s a labour of love built from the heart outward.